Study in the USA ® has announced that it will publish the first-ever Vietnamese language magazine for distribution in the coming year to students and parents in Vietnam. This special pocket-size edition will feature content especially appealing to Vietnamese students, including information and articles about four-year colleges and universities, community colleges, high school completion programs, the popular 2+2 option, visa issues, intensive English programs and the US education system. It will be distributed free of charge to attendees of IIE US Higher Education Fairs, StudyUSA Higher Education Fairs and Community College Fairs in Vietnam in Fall 2013 and Spring 2014.
This will be the sixth foreign language magazine published by Study in the USA, after Japanese, Chinese, Spanish, Portuguese, and Arabic. Given that parents are the key decision-makers and that very few have a reading knowledge of English, it’s essential this information be made available in the local language.
Study in the USA was founded in 1978 by Peggy Printz as a response to Asian friends asking how their children should choose and apply to universities in North America. It was the first publication promoting U.S. programs to international students and continues to be the leader in its field. Today, Study in the USA operates with the mission of providing helpful information about U.S. higher education to international students and to connect them with reputable programs. Ten regional magazines, including a boarding schools & summer studies issue, are published by Study in the USA each year for students and their parents. More than 300,000 copies are distributed annually in 123 countries.
StudyUSA.com, which is an award-winning website, contains profiles of hundreds of quality American programs in fourteen languages. It features in-depth articles and current news stories about international students and the US educational system, including university admissions, scholarships and testing. It also provides online advisors who will answer admissions questions and offer personal assistance with unique situations. A company of principles, Study in the USA only accepts listings from schools, universities, institutions and programs that meet the highest standards of integrity and excellence in education and service to international students. With these practices, Study in the USA has helped millions of students find US programs.
A note to my US higher ed colleagues: For information about advertising opportunities and a chance to contribute to this new magazine, contact Travis Drageset, Marketing & Social Media, Study in the USA at (206) 622-2075 or marketing@studyusa.com. StudyUSA is also looking for high-quality student testimonial videos for its website.
Disclosure: Study in the USA is a client of Capstone Vietnam, of which I’m managing director.














Capstone Vietnam
RA, NA & EducationUSA: Mixing Apples & Oranges
06/04/2012It’s always been a mystery to me why EducationUSA (i.e., the US State Department – on behalf of the US Government – on behalf of the American taxpayer) represents all “officially accredited” institutions of higher education in its 400+ advising centers around the world. After all, there is absolutely no comparison between regionally accredited (RA) and nationally accredited (NA) schools, in terms of quality.
It pains me to see two US universities side-by-side on an EducationUSA Facebook page, one accredited by The Higher Learning Commission (HLC) of the North Central Association of Colleges and Schools (NCA), one of the regional accrediting agencies, and the other by the Accrediting Council for Independent Colleges and Schools (ACICS), whose mission is “to advance educational excellence at independent, nonpublic career schools, colleges, and organizations in the United States and abroad.”
As I mentioned in a previous post, among the nearly 1000 institutions that ACICS has accredited are the Bergin University of Canine Studies, Golden State College of Court Reporting & Captioning, Golf Academy of America, ITT Technical Institute, Kaplan Career Institute, and the Le Cordon Bleu College of Culinary Arts, in addition a few that are active in Vietnam. Many are for-profit companies.
Case in Point
What are the key differences between these two institutions? One is cost – VIU’s annual undergraduate tuition is $8,328 per year while Evansville’s is $30,556. The other is the type of institutional accreditation. What they have in common is that both are “officially accredited” and promoted by their country’s government worldwide. What a bargain, right? The fact that Evansville is regionally accredited and VIU is nationally accredited, galaxies apart in terms of quality assurance across the board, is not taken into consideration. From the perspective of students and parents outside of the US they are similar and comparable.
This is not likely to happen in my lifetime but here is what should happen, IMHO: the US government should represent only the gold standard of US higher education, which means regionally accredited colleges and universities. Don’t pretend that NA schools are somehow in the same league as their RA cousins and don’t actively promote them as a valued US export. With the marketing money at their disposal NA institutions are more than capable of doing that on their own.
MAA
Categories: Commentary, Updates
Tags: educational advising, EducationUSA, national accreditation, regional accreditation
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