Posted tagged ‘educational advising’

Study in the USA to Publish Vietnamese Language Magazine

12/02/2013

Study in the USA logoStudy in the USA ® has announced that it will publish the first-ever Vietnamese language magazine for distribution in the coming year to students and parents in Vietnam. This special pocket-size edition will feature content especially appealing to Vietnamese students, including information and articles about four-year colleges and universities, community colleges, high school completion programs, the popular 2+2 option, visa issues, intensive English programs and the US education system. It will be distributed free of charge to attendees of IIE US Higher Education Fairs, StudyUSA Higher Education Fairs and Community College Fairs in Vietnam in Fall 2013 and Spring 2014.

This will be the sixth foreign language magazine published by Study in the USA, after Japanese, Chinese, Spanish, Portuguese, and Arabic. Given that parents are the key decision-makers and that very few have a reading knowledge of English, it’s essential this information be made available in the local language.

Mag_thumb_S_2013

Study in the USA was founded in 1978 by Peggy Printz as a response to Asian friends asking how their children should choose and apply to universities in North America. It was the first publication promoting U.S. programs to international students and continues to be the leader in its field. Today, Study in the USA operates with the mission of providing helpful information about U.S. higher education to international students and to connect them with reputable programs. Ten regional magazines, including a boarding schools & summer studies issue, are published by Study in the USA each year for students and their parents. More than 300,000 copies are distributed annually in 123 countries. 

StudyUSA.com, which is an award-winning website, contains profiles of hundreds of quality American programs in fourteen languages. It features in-depth articles and current news stories about international students and the US educational system, including university admissions, scholarships and testing. It also provides online advisors who will answer admissions questions and offer personal assistance with unique situations. A company of principles, Study in the USA only accepts listings from schools, universities, institutions and programs that meet the highest standards of integrity and excellence in education and service to international students. With these practices, Study in the USA has helped millions of students find US programs.

A note to my US higher ed colleagues:  For information about advertising opportunities and a chance to contribute to this new magazine, contact Travis Drageset, Marketing & Social Media, Study in the USA at (206) 622-2075 or marketing@studyusa.com.  StudyUSA is also looking for high-quality student testimonial videos for its website. 

Disclosure: Study in the USA is a client of Capstone Vietnam, of which I’m managing director.

Study Abroad Consultant Regulations Tightened

23/01/2013

The winds of change are blowing in the regulation and oversight of education agents in Vietnam  This is the  result of recent scandals and demands from the public for closer scrutiny of education agents.  It seems that the Wild West environment in which many of these businesses have operated is going the way of the dinosaur, which is good news for students, parents and those companies that conduct their business in an ethical and transparent manner. 

3Globes

Image courtesy of University of Maine at Farmington International & Exchange Programs

According to Decision 05/2013/QD-TTg, proposed by the Minister of Education and Training (MoET) and issued by the Prime Minister on 15 January 2013, study abroad education consultancies will have to meet the following requirements effective 10 March 2013. 

1) companies must have on deposit VND 500 million ($23,800) in a commercial bank; and

2) owners and agents must have a university qualification, be proficient in at least one foreign language and be certified  by MoET

In addition, education consultancies must publicize all information about schools in foreign countries, among other requirements.  Local departments of education and training (DoET) will be responsible for implementing this decision.  

Here are links to a 18 January Việt Nam News article in English and the  Decision 05/2013/QD-TTg in Vietnamese.

RA, NA & EducationUSA: Mixing Apples & Oranges

06/04/2012

It’s always been a mystery to me why EducationUSA (i.e., the US State Department – on behalf of the US Government – on behalf of the American taxpayer) represents all “officially accredited” institutions of higher education in its 400+ advising centers around the world.  After all, there is absolutely no comparison between regionally accredited (RA) and nationally accredited (NA) schools, in terms of quality. 

It pains me to see two US universities side-by-side on an EducationUSA Facebook page, one accredited by The Higher Learning Commission (HLC) of the North Central Association of Colleges and Schools (NCA), one of the regional accrediting agencies, and the other by the Accrediting Council for Independent Colleges and Schools (ACICS), whose mission is “to advance  educational excellence at independent, nonpublic career schools, colleges, and organizations  in the United States and abroad.”

As I mentioned in a previous post, among the nearly 1000 institutions that ACICS has accredited are the Bergin University of Canine Studies, Golden State College of Court Reporting & Captioning, Golf Academy of America, ITT Technical Institute, Kaplan Career Institute, and the Le Cordon Bleu College of Culinary Arts, in addition a few that are active in Vietnam.  Many are for-profit companies.   

Case in Point

The EducationUSA-HCMC Facebook page recently posted information about scholarships offered by Virginia International University (VIU), an ACICS-accredited school in northern Virginia.  It also posted the following information from the school’s website in the form of a comment, effectively serving as a mouthpiece for VIU:  At VIU, we are committed to setting a new standard in higher education. Through our student-centered approach, we endeavor to provide the most positive environment for learning available anywhere… 

Below VIU were a post and comment about the University of Evansville, “a modestly-sized, independent, United Methodist affiliated liberal arts university located in Evansville, Indiana” that happens to be regionally accredited.  (This university also offers scholarships for international students.)   

What are the key differences between these two institutions?  One is cost – VIU’s annual undergraduate tuition is $8,328 per year while Evansville’s is $30,556.  The other is the type of institutional accreditation.  What they have in common is that both are “officially accredited” and promoted by their country’s government worldwide.   What a bargain, right?  The fact that Evansville is regionally accredited and VIU is nationally accredited, galaxies apart in terms of quality assurance across the board, is not taken into consideration.  From the perspective of students and parents outside of the US they are similar and comparable

This is not likely to happen in my lifetime but here is what should happen, IMHO:  the US government should represent only the gold standard of US higher education, which means regionally accredited colleges and universities.  Don’t pretend that NA schools are somehow in the same league as their RA cousins and don’t actively promote them as a valued US export.  With the marketing money at their disposal NA institutions are more than capable of doing that on their own.   

MAA

Should the U.S. State Department Copy the British Council?

31/03/2012

 

The British Council, as an education provider, a research analyst, and a conference convener is an interesting model. At the very least, taking a look at the British Council makes me wonder why the United States government does not pull back and take a big-picture look at what it might do to provide better global support for U.S. universities.

This is the title of a 14 March 2012 piece by David Wheeler of The Chronicle of Higher Education (CHE). I have often asked myself this question, having worked for a quasi-US governmental organization that once had a contract for EducationUSA activities in Vietnam, among other countries.  (Some US diplomats I’ve known over the years have asked themselves the same question.) 

The fact that the ”United States government does not pull back and take a big-picture look at what it might do to provide better global support for U.S. universities” has resulted in the absence of a comprehensive national export strategy for education, a sure-fire recipe for disorganization, conflicting signals and piecemeal policy-making.  The relevant Cabinet-level departments not only do not cooperate but some colleagues in those departments don’t even talk to each other. 

The inability of the US government to present a united front and speak with one voice about all matters related to the promotion of American higher education around the world reflects a lack of vision and leadership at the highest levels.  In a sense, the US is resting on its laurels as the world around it changes, and other countries aggressively and persistently chip away at its international student market share. 

What about EducationUSA, you may ask?  This public affairs activity is constrained by its limited mission, a lack of funding, inadequate staffing, a lack of consistency and coordination, the gaping chasm between rhetoric and reality across countries (i.e., U.S. diplomatic missions) and its steadfast refusal to constructively engage a select group of education consultants.  In a phrase  “it is what it is.” 

The answer to the question posed by the CHE article?  A qualified “yes.”  Not copy but certainly be inspired by and devise ways to adapt this model in a strategic and productive manner. 

MAA

“Increasing international relations: University opening Vietnam office”

11/03/2012

Below is a reprint of a press release issued by Kansas State University on 29 February 2012.

Anderson Hall, Manhattan Campus, Kansas State University

 MANHATTAN — Kansas State University is expanding its international outreach to welcome students from Vietnam.

Administrators at the office of international programs recently announced a partnership agreement with Capstone Vietnam and its managing director, Mark Ashwill. Capstone and Ashwill will represent the university in Vietnam, effectively establishing a recruitment office in the country.

“As a leading academic resource development organization in Vietnam, Capstone is in a position to capture a share of the developing student market quickly and effectively,” said Jim Lewis, the university’s director of international admissions and recruiting. “Mark is dynamic and well-versed about academic connections and U.S.-Vietnam relations. This partnership will give us a full-time representative in Vietnam.”

“The Capstone Vietnam office staff background and knowledge of international education both in the U. S. and in Vietnam will be a great asset to Kansas State University’s international operations,” said April Mason, university Provost and senior vice president. “Mark brings to our university years of experience in structuring and establishing mutually beneficial academic partnerships. This ties in nicely with one of the university’s Vision 2025 goals to further internationalize the campus by continuing to diversify its international student population.”

Marcelo Sabates, interim associate provost for international programs, said establishing an office in Vietnam was an exciting opportunity to maximize the university’s reach into an emerging market and a country that places a high value on higher education.

“Vietnam holds promise for U.S. academic engagement because of its population of more than 90 million people, being the 14th largest country in the world and the rise of English as the second most popular language in its territory,” Sabates said. “More importantly, the quality of Vietnamese students, both undergraduate and graduate, is promisingly high.”

The number of Vietnamese students in the U.S. has grown by more than six times in a decade.

Vietnam will be the third international office established by Kansas State University. An office in China was opened in 2006 and an office in India began in 2008.

“In Vietnam, Capstone will elevate the profile that, in the context of Vision 2025, Kansas State University wants to achieve in terms of collaborative research, faculty-led study abroad opportunities and development of partnerships throughout the country,” Sabates said.

Ashwill previously served as country director of the Institute of International Education in Vietnam. Prior to moving to Vietnam, he was director of the World Languages Institute, adjunct lecturer and Fulbright program adviser at the State University of New York at Buffalo. In 2003, he became the first American to be awarded a Fulbright Senior Specialists Grant to Vietnam.

Ashwill will be on campus Feb. 28-29 to meet with Mason, Sabates, Lewis and other university faculty and staff to gain a greater understanding of university programs and initiatives.

From left to right: Jim Lewis, director of international admissions and recruiting; MAA; April Mason, university Provost and senior vice president; Marcelo Sabates, interim associate provost for international programs.

International Academic Centers (IACs) in Vietnam

26/02/2012

On behalf of Capstone Vietnam, I’m pleased to welcome Kansas State University to our International Academic Center (IAC) in Hanoi.   

What is an IAC?

The IAC is a unique offshore development model for US and other foreign institutions of higher education, a shared facility that serves as a home base and an incubator from which a school can promote its programs and services in Vietnam, and even regionally.  This includes hiring a local staff member who will exclusively represent the school.

The IACs provide a state-of-the art, multilingual and collegial work environment for a client’s Vietnam country coordinator to do her/his work.  The center is supported by Capstone staff, and includes a reception area and conference room for meetings and presentations.  I provide assistance, supervision and strategic input on an as-needed basis.

Activities

Some possible activities include the following:

Student recruitment, including representation at fairs and related events

Home base for visiting faculty and staff

Venue for meetings, information sessions, and training

Alumni outreach

Monitoring of local education agents, if applicable

Identify other opportunities in Vietnam, including training and degree programs

Benefits

  • Long-term, in-country presence
  • Free advising services provided to students and parents
  • No commissions
  • Your representative works for your institution
  • Build a brand in Vietnam, which ranks 8th among all sending countries in the US
  • Explore other opportunities, in addition to student recruitment
  • Convenience:  Capstone Vietnam handles all administrative work related to your representative’s employment.

IAC Members

Capstone accepts expressions of interest from officially accredited institutions of higher education (i.e., regionally accredited only, in the case of the US), US state higher education consortia and secondary schools, as well as nonprofit organizations, professional associations, other non-profit organizations and private sector companies whose work is related to education and international educational exchange.  Members may share the cost of an in-country representative.  There are plans to open an IAC in Ho Chi Minh City later this year.

MAA

“U.S. Ambassador announces $1 million in scholarship for students in Vietnam”

16/11/2011

Breaking news!   That’s what I thought when I saw the EdUSAtips Tweet flash across my screen.  Before you get too excited, however, the $1 million is not new funding; it is the current budget for the Fulbright student scholarship program in Vietnam.  While the title may be a bit misleading, the video is a fitting kick-off to International Education Week.   (Pomp and Circumstance playing in the background adds a nice touch.)  In case you doubt the importance of educational exchange to the US Mission in Vietnam, have a look. 

 

First EducationUSA Fair in Iraq Attracts More Than 1,000 Students

04/11/2011

 A recent article declares, “Tired of war, thousands of Iraqis want to go to U.S.” What it fails to mention is who triggered all the bloodshed. Who made conditions in Iraq so intolerable that these people must flee?

You know who. Over and over again, the U.S. has instigated mayhem or carnage overseas, generating thousands if not millions of refugees, many of whom longing to escape, paradoxically, it seems, to the source of their suffering. You beat and humiliate me, so can I move in?

(From House Slave Syndrome by Vietnamese-American writer, Linh Dinh)

Photo: IIE

This is exactly what flashed through my mind as I read this EducationUSA Tweet First EducationUSA Fair in Iraq Attracts More Than 1,000 Students.  According to an Institute of International Education (IIE) press release (note: the US State Department outsources EducationUSA marketing and other tasks to IIE), “More than 1,000 Iraqi students, eager to pursue their graduate studies in the United States, attended the first EducationUSA University Fair in Iraq last week. Students traveled from all across Iraq to meet representatives from 21 U.S. higher education institutions. The fair, sponsored by the U.S. Embassy in Baghdad and implemented by the Institute of International Education (IIE), took place in Erbil (Iraqi Kurdistan Region) from October 14-15, 2011. With the goal of increasing the number of Iraqi students at colleges and universities in the United States, this fair provided participating institutions with an opportunity to talk directly with interested students and share with them the programs and academic options available at American campuses.”  Here is a copy of the fair guide

While I’m all in favor of overseas study for all of the usual reasons and maybe then some, and have spent my entire career in international education, I couldn’t help but wonder about the many ironies at play here.  Invade and occupy a country under false pretenses, destabilize its society, murder innocent civilians, wreak havoc on its economy, preside over a mass exodus of said country’s middle and upper classes and, now, EducationUSA to the rescue! 

Here are the rhetorical questions of the week.  Of those 1,000 young Iraqis who want to go to the US, I wonder what their post-graduation plans are?  I wonder how many of them can honestly answer the consular officer’s question about their post-graduation plans?  (I’m planning to go home to contribute to the development of my country.)  How many will be in compliance with section 214(b) of the Section 214(b) of the Immigration and Nationality Act (INA), which reads Every alien shall be presumed to be an immigrant until he establishes to the satisfaction of the consular officer, at the time of application for admission, that he is entitled to a nonimmigrant status…  Can you spell e-m-i-g-r-a-t-i-o-n and b-r-a-i-n d-r-a-i-n?  Can you blame them?

Shaking Hands: Iraqi President Saddam Hussein greets Donald Rumsfeld, then special envoy of President Ronald Reagan, in Baghdad on December 20, 1983.

NOTE:  Iraq – from ally to enemy to national security threat and back to ally in two decades.  I seem to recall that then Special Envoy Donald Rumsfeld’s December 1983 visit to Baghdad led to the normalization of relations between the US and Iraq.   I also seem to recall that the administrations of President Reagan and the first President Bush provided Iraq with intelligence and logistical support and authorized the sale of “dual use items” – those with military and civilian applications, including chemicals and germs (e.g., anthrax and bubonic plague).

In October 1989, President George H. W. Bush signed National Security Directive 26, which begins, “Access to Persian Gulf oil and the security of key friendly states in the area are vital to U.S. national security.” With respect to Iraq, the directive stated, “Normal relations between the United States and Iraq would serve our longer term interests and promote stability in both the Persian Gulf and the Middle East.”

A  year later:  Iraq transitions from ally to perennial thorn in the geopolitical side of the U.S. with the latter’s invasion of Kuwait and Saddam Hussein’s subsequent alleged plot to assassinate President George H. W. Bush.  Bombing and devastating economic sanctions commence.  Remember Madeleine Albright’s quote about the deaths of half a million Iraqi children? 

“We have heard that a half million children have died,” said “60 Minutes” reporter Lesley Stahl, speaking of US sanctions against Iraq. “I mean, that’s more children than died in Hiroshima. And — and you know, is the price worth it?” Her guest, in May 1996, U.N. Ambassador Madeleine Albright, responded: “I think this is a very hard choice, but the price — we think the price is worth it.”

Pardon the digression, dear reader, but this is an issue that deserves some reflection. 

MAA

P.S.:  Speaking of Iraq, I highly recommend this blog, Baghdad Burning, much of which was later published in book form.

Chutzpah & Unaccredited (US) Higher Education Providers

10/08/2011

Chutzpah (pronounced /ˈhʊtspə/) is the quality of audacity, for good or for bad, but it is generally used negatively. The word derives from the Hebrew word ḥuṣpâ (חֻצְפָּה), meaning “insolence”, “audacity”, and “impertinence.” 

This word, one of my favorites, describes with great precision a recent email exchange I had with the representative of an unaccredited California-based school.  In the not so distant past this “university” was based in Wyoming, a former sanctuary for diploma mills.  The individual who contacted me was upset because I had included her school’s name on a list of US-based or affiliated unaccredited schools that had entered the Vietnam market. 

I replied that I would remove her institution’s name from said list if she confirmed that 1) Unaccredited California University (UCU) in its present incarnation does not and has not enrolled any Vietnamese students; and 2) UCU is not currently recruiting in the Vietnam market.

UCU’s rep implied that I am a “rogue consultant overseas putting fear in the public to drive their (sic) own business.”  Uhh, I’m not sure how providing a public service contributes to the bottom line.  As I mentioned in an August 2010 post, one of 12 or so devoted to this issue – in response to someone who questioned my motives (I understand that Dr. Mark is concern about the education industry of Vietnam. But, the criticized of unaccredited university is merely good comment or with hidden agenda ), I have no hidden agenda and receive no compensation.  In fact, it increases my “pro bono” workload.  (Responding to this woman’s emails and writing this blog post fall into that category.) 

Criticizing unaccredited institutions brings some of their reps out of the woodwork because such action produces a reaction, including angry “alumni” and declining profits or the potential thereof.  Some use the stick approach, threats, implied or otherwise, while others use the carrot approach.  An example of the latter is an offer by the president of one such institution to fly me to Malaysia and put me up at a five-star hotel to “discuss” the situation.  To use a southern US idiom that applies to both approaches – that dog don’t hunt

Many California-based rogue providers are at least approved by that state’s Bureau for Private Postsecondary Education (BPPE),  for what that’s worth (i.e., not much).  So…does UCU appear on BPPE’s list?  This is what a BPPE official had to say:  According to my records, we have no school approved by that name.

At the end of the day, UCU is just another university-company that lifted a catchy name from one of its sister institutions that went belly-up in another state because of more restrictive laws regarding rogue providers. 

Note:  Names have been withheld to protect the guilty.  

MAA

VietAbroader Summer Study Abroad Conferences: Passing of the Torch

02/07/2011

Capstone Vietnam, of which I’m managing director, is pleased and proud to be a corporate sponsor of the 2011 VietAbroader Study Abroad Conferences (VAC) on 15 and 16 July in Ho Chi Minh City (HCMC) and Hanoi, respectively.  VAC, the flagship program of VietAbroader (VA), was first organized in the summer of 2005.  (I had the privilege of speaking at the Hanoi conference.)  In addition to general information about U.S. education using a highly interactive format (e.g., students learning from peers in whose foosteps they hope to follow) participants can learn about specific schools and scholarship programs through the school fair in the afternoon.  Some colleges also offer on-site interviews and info sessions for students.  Check out this VA press release for more information. 

Last year, each conference attracted about 250 participants in the morning.  They were selected from among 1,600 applicants.  More than 1,000 people attended each of the afternoon school fairs in which 50 top U.S. colleges and universities were represented. 

As one of two VA advisers, I have been involved with this outstanding student-run, non-profit organization almost since its founding.  In my opinion, VA, which now boasts over 30,000 members, has done more than any other entity in Vietnam to educate young people and their parents about study opportunities in the US and other countries.  From its humble beginnings as an online forum to its current status as a full-fledged organization, VietAbroader has helped thousands of young Vietnamese through a breathtaking array of activities in the virtual and physical worlds in both Vietnam and the US.  VA and its team of student/alumni volunteers are always looking for new and innovative ways to fulfill its mission of empowering Vietnamese youth to contribute to the sustainable development of Vietnam

Postscript:  I would like to thank my US higher education colleagues for their generous institutional sponsorship and support of these exciting, high-quality, and truly worthwhile conferences. 

MAA


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