Archive for the ‘Updates’ category

Did You Know That…

28/02/2013

Vietnam is one of the fastest-growing Facebook markets in the world?  

Facebook-LogoAs of 21 February 2013, 11.22 million (11,224,400) Vietnamese were on Facebook (FB).  That’s over a third of all Vietnamese online and 12% of the total population.  So while FB has been losing users worldwide as a result of “the ongoing cleanup of fake, spam, user-misclassified and duplicate accounts” (i.e., down from the 1 billion reached last October to 963,812,360 on the 21st), there has been spectacular user growth in some countries, including Vietnam.  Here are the top five (5) countries with the highest user growth rates

  1. Brazil:  65,657,820   2.61%  (33% of the population.)
  2. Philippines:  30,214,140  1.34%  (32%)
  3. Vietnam: 10,965,880 3.62%  (12%)
  4. Turkey:  32,260,920 1.16%  (44%)
  5. Poland:  10,164,260 3.24%  (27%)

Over the past week alone, over a quarter of a million Vietnamese landed on planet Facebook (+2.33%), making Vietnam #2 after Egypt. 

Given the high and increasing level of Internet penetration, you can expect this growth to continue and everything that portends for communication, self-expression and commerce. 

Some Implications for Institutional Branding and Student Recruitment

  1. Create fresh, appealing and up-to-date content for prospective international students (i.e., give them a reason to focus, if just for a moment). 
  2. Create content in the target languages of your key markets.
  3. Use FB for data mining purposes. 
  4. Hire a social media staff member, full-time (expensive), part-time (less expensive) or as an intern (inexpensive or no expense). 
  5. Ignore Facebook at your peril!   

MAA

Protected: Resources for Visiting Colleagues

22/02/2013

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SEVIS by the Numbers

28/01/2013

SEVIS by the Numbers is a statistical breakdown of the (SEVIS) system’s performance and trends in foreign student representation in US academic and exchange programs.  Below is the “latest” SEVIS by the Numbers update.  (Note:  The PPT file has since been removed from the SEVIS website.)  What used to be quarterly updates appear to have changed to biannual updates, if the September report is any indication.   Many of us who follow these trends actually prefer the quarterly updates to the annual Open Doors reports on international academic mobility, which use data that are already a year old. 

On 1 October 2012, SEVIS (Student and Exchange Visitor Information System) contained records for 1,275,285 active nonimmigrant students, exchange visitors, and their dependents. The total number of records for all F-1, M-1, and J-1 visa holders has increased to approximately 10.1 million. There are 44,203 international students enrolled in secondary schools, including a sizable number from Vietnam. 

Vietnam enrollment increased from 18,537 in March 2012 to 19,312, a 4% increase.  Vietnam continues to lead the third tier of “top ten” schools (8th) with more students in the US than Mexico (9th) or Brazil (10th). My guess is that will surpass Taiwan and Japan in the next five (5) years.

Top Ten Country of Citizenship (9-12)

Other Highlights

  • China continues to have the highest number of active students (248,760), a 23% increase in two quarters.  South Korea remains a distant second with 104,948, a slight decrease over March 2012.  India is not far behind with 97,883, also a slight decrease. 
  • Business continues to be the leading major for international students (192,628).
  • 70% of active students are enrolled in bachelor’s, master’s or doctoral programs.
  • California (159,407), New York (113,043), Texas (68,492), Massachusetts (57,275), Florida (43,090), Illinois (42,026), Ohio (30,465) and Pennsylvania (39,761) host 58% of all active students, a 3% increase over March 2012.  California, Texas, and Washington enroll over 50% of all Vietnamese students. 
  • 36% of all SEVP-approved schools are in California, New York, Florida, Texas and Pennsylvania. (Note: “An approved school may offer several levels of education from pre-school, elementary, high school, to post-secondary education level.”)
  • Of SEVIS-approved schools with active students, the visa distribution is as follows: 83%/F, 11% F/M and 6%/M. Of the top five F-1 and M-1 approved schools three are community colleges: Cornell University (5,046), Santa Monica College (3,572), Houston Community College System (3,443), the University of Iowa (3,073) and Northern Virginia Community College (2,198).
  • The top five F-1 approved schools are CUNY (9,885), Purdue University (9,517), USC (9,397), University of Illinois (8,901) and Columbia University (8,579).
  • The top five schools with active students on a M-1 visa are: Bethel School of Supernatural Ministry (683), TransPac Aviation Academy (378), Orlando Flight Training (288), U.S. Aviation Academy (211) and the IASCO Flight Crew Training Center (204).

Students by State (9-12)

As I mentioned in my last two SEVIS updates, the Bethel School of Supernatural Ministry, whose slogan is Your kingdom come… on earth as in heaven, and which doesn’t appear to be accredited (dear reader, please correct me if I’m wrong; only God is perfect), ”is committed to the truth that God loves people, gave Himself for them and has given His Church supernatural power to bring individuals and nations into wholeness. God is in a good mood! Inaugurated in 1998 with 36 students, the school emphasizes that believers need to return to the ministry of signs and wonders—to minister in love, truth and the power of God. The mission of BSSM is to equip and deploy followers of Jesus Christ who passionately pursue transformation in their God-given spheres of influence. In the 2011/2012 school year, more than 1500 students were trained to continue in the ministry style of Jesus: to enjoy the presence of God, say what He is saying, and do what He is doing,” according to its website

Top Ten Majors

60% of all international students in the US are studying business management, marketing and related subjects (28%), engineering (19%) and basic skills and developmental/remedial education (13%). 

Top Ten Majors (9-12)

Study Abroad Consultant Regulations Tightened

23/01/2013

The winds of change are blowing in the regulation and oversight of education agents in Vietnam  This is the  result of recent scandals and demands from the public for closer scrutiny of education agents.  It seems that the Wild West environment in which many of these businesses have operated is going the way of the dinosaur, which is good news for students, parents and those companies that conduct their business in an ethical and transparent manner. 

3Globes

Image courtesy of University of Maine at Farmington International & Exchange Programs

According to Decision 05/2013/QD-TTg, proposed by the Minister of Education and Training (MoET) and issued by the Prime Minister on 15 January 2013, study abroad education consultancies will have to meet the following requirements effective 10 March 2013. 

1) companies must have on deposit VND 500 million ($23,800) in a commercial bank; and

2) owners and agents must have a university qualification, be proficient in at least one foreign language and be certified  by MoET

In addition, education consultancies must publicize all information about schools in foreign countries, among other requirements.  Local departments of education and training (DoET) will be responsible for implementing this decision.  

Here are links to a 18 January Việt Nam News article in English and the  Decision 05/2013/QD-TTg in Vietnamese.

Winning the Hearts & Minds of Young Vietnamese

22/01/2013

Note:  If you’re an employee of the US State Department, do not pass go, do not collect $200, close this tab immediately.  This post contains a “sensitive” Wikileaks cable that originated in the US Embassy-Hanoi and commentary on the same.  If you read it, you are breaking the law, not to mention disobeying  Madam Secretary. 

Please pardon the use of this nasty wartime slogan but it is so apropos.  This post and the Wikileaks diplomatic cable on which it’s based are about the US Mission’s charm offensive and the use of educational outreach activities designed to “win the hearts and minds” of young people here.  Ultimate goal?  To become the most popular kid on the block and to maximize American influence on Vietnam’s educational system and thus on the future shape of Vietnamese society.

The cable below is worth reprinting in its entirety.  The date:  Three years ago today.  The scene: the American Center in the Rose Garden Annex of the US Embassy in Hanoi.  The context: a “wide-ranging discussion” following the airing of the Secretary’s speech on internet freedom.  The underlying assumption of this type of interaction between Embassy officials and young Vietnamese – with the requisite rhetorical questions and predetermined outcomes – is  that the American Way is the Best Way.  On a micro-level it’s yet another example of do as we say, not as we do.

It’s also a crystal clear example of an American Center event as an exercise in soft power and is completely consistent with other outreach activities of the US Mission in Vietnam, albeit more explicitly political.   At many of these events you can be sure that a US Mission staff member is assiduously taking notes, some of which find their way into cables to other missions and Foggy Bottom (i.e., the State Department in Washington, D.C.).

The American Center

What is the American Center? It’s a “free information center providing specialized, accurate and authoritative information and programming on the United States for the Vietnamese public.”  Well, not exactly “authoritative information.”  It is, after all, a component of the USG’s public diplomacy mission – whose goal is to ensure that Vietnamese (and other foreigners) see mainly the good, not the bad and ugly, of America.  (There’s also an American Center in the US Consulate General in Ho Chi Minh City.) 

It’s not exactly what Sen. J. William Fulbright had in mind when he proposed the creation of what has become the U.S. government’s flagship scholarship program. Fulbright once said about the objectives of educational exchange: “Its purpose is to acquaint Americans with the world as it is and to acquaint students and scholars from many lands with America as it is–not as we wish it were or as we might wish foreigners to see it, but exactly as it is — which by my reckoning is an ‘image’ of which no American need be ashamed.”  (From the foreword to The Fulbright Program: A History)

Do As We Say, Not as We Do (aka A Wolf in Sheep’s Clothing?)

Given the US government’s many human rights violations in the post-World War II era, including the years since 9/11 (think torture, extraordinary rendition aka “torture by proxy,” the murder of civilians in Afghanistan, Iraq and Pakistan, ad nauseum), I find it ironic that a “Human Rights Officer” led the discussion.  It reminds me of the expression “those in glass houses shouldn’t throw stones.”  A lot of glass was broken that January afternoon back in 2010.  As a  friend put it. “Where’s America’s moral ground regarding human rights?  Our President has assumed the right to murder anyone anywhere in the world at his whim.  And he’s done it, leaked to the press the ‘kill list’ he keeps in the White House, brags about it.”

Only If We Agree With What They Say

Or, as Peter Van Buren, the State Department whistleblower (and, coincidentally, former head of the Educational information Branch and director of Education USA at the U.S. Department of State) who worked for a year at a forward operating base in Iraq and wrote a book about his experience, put it: ‎”Better, so the message goes, to sip the Kool Aid and keep one’s head down, while praising the courage of Chinese dissidents and Egyptian bloggers. The State Department is all about wanting its words, not its actions, to speak loudest.”  Hy·poc·ri·sy (noun) \hi-ˈpä-krə-sē also hī-\:  a feigning to be what one is not or to believe what one does not.

Mr. Van Buren’s price for becoming a whistleblower?  As he wrote in Left Behind: What We Lost in Iraq and Washington, 2009-2012 “My case also illustrates the crude use of ‘national security’ as a tool within government to silence dissent. State’s Diplomatic Security office, its internal Stasi, monitored my home email and web usage for months, used computer forensics to spelunk for something naughty in my online world, placed me on a Secret Service Threat Watch list, examined my finances, and used hacker tools to vacuum up my droppings around the web — all, by the way, at an unknown cost to the taxpayers. Diplomatic Security even sent an agent around to interview my neighbors, fishing for something to use against me in a full-spectrum deep dive into my life, using the new tools and power available to government not to stop terrorists, but to stop me.”

Or, as Glenn Greenwald put it in a recent article about the detention of Imran Khan, the most popular politician in Pakistan, a vocal critic of US drone strikes and possibly that country’s next prime minister, with party’s supporters   “What makes this most ironic is that the US loves to sermonize to the world about the need for open ideas and political debate. In April, Secretary of State Hillary Clinton lectured the planet on how ‘those societies that believe they can be closed to change, to ideas, cultures, and beliefs that are different from theirs, will find quickly that in our internet world they will be left behind.’”

But I digress – sort of.  And now for the main event, the 2010 Wikileaks cable entitled Many Vietnamese Youth Trust Big Brother to Monitor the Internet.  As with many diplomatic cables, this one received wide distribution, including the US Embassy in Beijing, Bangkok, Jakarta, Kuala Lumpur, Phnom Penh, Rangoon, Seoul, Singapore, Taipei, and Vientiane, as well as the US Consulate General in Chengdu, Guangzhou, Ho Chi Minh City, Shanghai, and Shenyang, in addition to the Secretary of State in Washington, D.C.

Stay tuned for more commentary and analysis about education-related Wikileaks cables from the US Embassy-Hanoi and Consulate General-HCMC in Vietnam.  There aren’t many but they sure are interesting and revealing.

MAA

P.S.:  Speaking of free speech, American-style, can you guess, dear reader, how long a link to Peter Van Buren’s blog would last on any US Mission-Vietnam Facebook page?  Or whether his book We Meant Well: How I Helped Lose the Battle for the Hearts and Minds of the Iraqi People has found an honored place on the shelves of either American Center library?  I thought so…  The “open society” has its limits.

——————————————————————————————————————————-

REF: A: STATE 4203; B: 09 HANOI 909

UNCLASSIFIED//FOR OFFICIAL USE ONLY  Embassy Hanoi

R 270328Z JAN 10

SENSITIVE

¶1.  (SBU) Summary: During a wide-ranging discussion at the American Center in Hanoi following the airing of the Secretary’s speech on internet freedom (Ref A) several participants parroted the Party line that the internet could be used to spread information that is harmful to Vietnamese society and should therefore be blocked.

Others, however, offered a contrary view, complaining that there is no true freedom of speech in Vietnam. A similar range of views were expressed on the broader topic of the media, with some participants supporting some degree of government censorship in the name of social order and others voicing frustration at the lack of press freedom.  Most participants agreed that censorship of social networking and foreign news sites is wrong and expressed disbelief that the government would read their private e-mail orrespondence.

“The line between freedom and censorship is always moving in Vietnam,” one participant noted. Most participants said they had access to high-speed internet at home and spend an average of 3-5 hours a day online. End Summary.

¶2.  (SBU) On Friday January 22, approximately 40 Vietnamese young people (ranging between the ages 20-30) gathered at the American Center in Hanoi to watch clips from the Secretary’s speech on Internet Freedom and discuss how the topic related specifically to Vietnam. After showing about 30 minutes of the speech, including a number of segments critical of Vietnam, the Embassy’s Human Rights Officer led a discussion about the role of the internet in the lives of Vietnamese youth and what involvement — if any — the government should have in monitoring and censoring its content.

¶3.  (SBU) Expecting the audience to be reserved and hesitant to comment on such a sensitive topic, Poloff began with a series of questions relating to internet access and common web activities.  Most of the audience said that they have high-speed ADSL connections in their homes. Those who don’t rely on internet cafes and their college campuses to go online. The majority of the audience said they have g-mail or yahoo e-mail addresses and spend an average of three to five hours a day online chatting with friends, e-mailing, gaming, catching up on pop culture, and blogging.

¶3.  (SBU) Participants offered various opinions as to why Facebook remained blocked in Vietnam (Ref B). Some blamed “technical difficulties,” while others acknowledged that the government was likely the source of the problem. All participants expressed dissatisfaction with the current situation, and noted that they use work-arounds to maintain their Facebook pages.  The participants were nearly unanimous that they would not to convert from Facebook to locally hosted social networking tools like zing.com; many laughed at the prospect. (Note: At the start of the event, there was a small celebration to commemorate the American Center’s Facebook page exceeding the mark of 1,000 fans in just over a month’s time. The speed of reaching 1,000 fans is notable given that the Facebook homepage has remained blocked in Vietnam throughout this time period. End Note.)

¶4.  (SBU) There was a long pause when Poloff asked what type of content should be allowed on the internet. Eventually a young man asserted that politically sensitive content and pornography should be censored, arguing that it is permissible to oppose GVN policies but not specific policymakers. Another participant added that the GVN does not have hard and fast rules on internet censorship, but that every citizen should recognize the impact their online comments could have and should therefore be “constructive.”

HANOI 00000090  002 OF 002

¶5.  (SBU) Another young man offered a dissenting opinion, however, arguing that because the government controls all forms of  media, Vietnam’s citizens don’t have the chance to raise their voices. “I am very frustrated,” he continued, lamenting that “We are all missing out on good opportunities.”  He specifically asked what the U.S. Embassy could do to “improve the situation.” Poloff noted the Department organizes public discussion sessions and also works behind the scenes in meetings such as the annual Human Rights Dialogue with Vietnam to raise its concerns related to free speech.

A third young participant countered that most Vietnamese are easy going and very satisfied with life as provided by the government, which ranks as one of the highest in the world. Vietnam’s government, he insisted — becoming less laid back — does not limit the voice of its people; rather, some people “abuse their rights” and are threats to the government that the government is correct to suppress. Still another participant cautioned that “chaos” would ensue if people were allowed to openly criticize the government.  “Change should happen slowly,” he averred, adding that freedom of speech should be “restricted sometimes.” Another individual commented that the line between censorship and internet freedom is not fixed, insisting with disapproval that it is “OK in the U.S. to slander another person and post pornography on the internet.”

¶6.  (SBU) Poloff pushed the participants on this point, asking whether it was permissible to voice opposition to GVN economic policies and whether the government should be allowed to read personal e-mail or text messages. Most bristled at the idea of the Government blocking news sites and blogs that do not comment on political news and reading their private messages. Many expressed shock when Poloff said that the Government of China routinely blocks internet sites such as Facebook, Youtube, Twitter and the New York Times. Most participants said that Vietnam should not follow China’s example. Poloff shared the story of leading dissident Dr. Pham Hong Son, who was jailed from 2002 – 2006 for translating and posting online a State Department pamphlet entitled “What is Democracy” from the Embassy’s homepage. Most participants said they had not heard of Dr. Son, and expressed disbelief that he would imprisoned for such an activity.

¶7.  (SBU) Comment: The fact that such a wide-ranging discussion occurred, following the airing of a speech at times critical of the GVN’s actions, is notable in itself. While participants articulated a variety of opinions, all said that they depend on the internet to remain in touch with the larger world.  While several vocal participants proclaimed that they had no problem with the government censoring political content, most expressed apprehension when confronted with more specific questions about the government’s role in censoring news media and personal blogging and rejected as illegitimate the notion that security services could be reading their own e-mails.  Most participants acknowledged the importance of a free media in fighting corruption and environmental degradation. Of the quarter of the participants that offered views, the group appeared evenly divided between those who supported the Secretary’s message and those that argued in defense of Vietnam’s position. To conclude the event, PAS Officer noted that the attendees had just participated in the exercise of free speech and hoped that they would see the benefit of this type of open exchange.

Michalak

——————–

My Top 15 Personal Favorites

11/01/2013

top15-300x212Last year, I wrote a total of 84 posts, an average of 7 per month.  Below are some of my favorite posts starting with one from February and ending with one from last month.  Collectively, they cover a lot of ground – from updates and personal stories to commentaries and analyses.    

If You’ve Got It, Flaunt It! - About nouveau riche behavior in the new Vietnam. 

International Student Mobility Research Report - According to a World Education Services (WES) report from last spring, While China and India are still too big to ignore, there are other emerging countries worth paying attention to, including Saudi Arabia, Vietnam, Mexico, and Brazil. Recruitment to these countries should also be cultivated not only for campus diversity purposes, but also as a de-risking strategy.

Vietnamese Online: 35% & Rising! - An update about the high level of Internet penetration in Vietnam. 

Vietnamese Students’ Love Affair with Business/Management -  There is no sending country that comes close to Vietnam in the percentage of it students who choose business/management as a major. 

Top Ten Sending Countries & GDP: Vietnam’s Story - Vietnam ranks 8th among countries sending students to the US but 43rd in GDP.  This post delves into some of the implications of this extraordinary fact. 

To Emigrate or Not to Emigrate, That is The Question (With Apologies to Mr. Shakespeare) – While everyone who applies for an F-1 (student) visa has to pay lip service to the third criterion about returning home upon completion of their studies in the US, everyone knows how easy it is to emigrate, if so desired.  This is one Vietnamese student’s story. 

Secrets of the Capitalist Class (in the Socialist Republic of Vietnam) – A quick-and-dirty analysis of capitalism in cross-cultural comparison. 

“50 percent of Vietnamese teachers regret their career decision”  A sad commentary on the state of teaching in the Vietnam of 2012. 

Lane Community College Joins Capstone’s HCMC International Academic Center - Lane Community College (Eugene, Oregon) is the second US institution of higher education to become a member of Capstone Vietnam’s International Academic Center and the first in HCMC.  (I’m managing director of Capstone VN.) 

Welcome to My Neighborhood (aka Letting in the Fresh Air and the Flies) – An overview and analysis of some of the changes in my neighborhood that reflect broader changes in Vietnamese society. 

Bigger Isn’t Always Better: The Jerry Maguire Approach to US Higher Ed Fairs - The advantages and joys of small US higher education fairs. 

“Corruption in Education Creates Serious Consequences for the Poor” - An interview I did with a well-known Vietnamese education website.  Corruption in education was just one of a number of topics discussed. 

Vietnam Among Top Emerging Markets for International Student Recruitment - WES identified four emerging international student recruitment markets, including Vietnam.  The report, entitled Beyond More of the Same: The Top Four Emerging Markets for International Student Recruitment, “aims to address the information needs of higher education institutions by systematically identifying key emerging markets and offering near-term strategies to successfully nurture them.”

Vietnam Retains 8th Place Ranking Among Sending Countries - A Vietnam-related overview of the annual Open Doors report, issued by the Institute of International Education. 

Internet Penetration, Social Media & Student Recruitment - Yet another update on Internet penetration, including social media (e.g., Facebook!) and some implications for student recruitment. 

MAA

Internet Penetration, Social Media & Student Recruitment

20/12/2012

40 years ago this week in the waning months of the American War, as it’s known in Vietnam, US bombs were raining down on Hanoi in what came to be known as “The Christmas Bombings.”  This morning, sitting in my office in downtown Hanoi, I listened to children singing Christmas songs in a nearby kindergarten and thought about just how far Vietnam has come in four decades – from the death and destruction of the recent past to the peace and growing prosperity of the present.  This prosperity and openness to the world include Internet access with all of its attendant implications. 

According to WeAreSocial, a Singapore-based digital PR organization, there are 30.8 million Internet users in Vietnam, a country with a population of 91.5 million.  To put this in perspective, there were only 100,000 Internet users during my first visit to Vietnam in 1996 in a population of about 75 million.  What’s even more extraordinary is that Vietnam’s per capita income was just $1,410 last year, making it a borderline middle-income country.  (Source: World Bank)

Internet-VN_copy   

Below are some more relevant facts:  

  • Internet penetration is around 34 percent, higher than the global average of 33 percent.
  • The number of internet users in Vietnam increased 5 percent in 2012.
  • 95 percent of Vietnamese people aged 15-24 have access to the internet.
  • 73 percent of Vietnam’s Internet users are under the age of 35.
  • 66 percent of Vietnamese netizens access the web every day.
  • Social media penetration of nine percent shows there’s massive room for growth
  • 127.3 million mobile subscribers in total, which is above the population figure of 91.5 million
  • 19 million mobile internet users, which works out at penetration of around 21 percent
  • 35 percent of those user their phones to access social media
  • 28 percent of Vietnamese netizens now have a Facebook account

Ranked 22nd in the world, Vietnam is one of the fastest growing Facebook markets.  There are currently a total of 10, 425, 260 users, 9, 379,800 (90%) of whom are between the ages of 16 and 34.  (The median age in Vietnam is 28.2.)  In recent months I’ve seen Facebook move steadily up the ranks of the top 10 websites in Vietnam.  It’s now 2nd after (you guessed it) Google.com.vn.

Implications for Student Recruitment

With so many young Vietnamese online the implications for student recruitment are obvious.  According to a recent report produced by World Education Services (WES), “U.S. institutions of higher education should refocus part of their recruitment efforts on the following four emerging markets (listed in order of importance): Saudi Arabia, Brazil, Vietnam, and Turkey.” 

WES Social Media Info

The report notes that “While social media presence is the first step, it does not ensure success in recruiting students. Higher education institutions need to also monitor and creatively interact with their relevant target audience by involving current and former international students.”  Another way to maximize the use of social media recruitment efforts is to work with a reliable and trusted in-country partner. 

To read more and download the report, follow this link to a WES article entitled Using Social Media to Recruit in Emerging Markets

MAA

Vietnam Retains 8th Place Ranking Among Sending Countries

12/11/2012

According to the 2012 Open Doors Report on International Educational Exchange, released today by the Institute of International Education (IIE), the number of international students at colleges and universities in the United States increased by six percent to a record high of 764,495 in the 2011/12 academic year.  International exchanges in all 50 states contributed $22.7 billion to the U.S. economy last year. 

Vietnam retained its 8th place ranking with 15,572 students, a 4.6% increase over 2010/11 and 2% of the total number of international students in the US.  Among the top 10 places of origin, Vietnam had the third highest percentage increase after Saudi Arabia and China.  Six countries, including India, South Korea, Canada, Taiwan, Japan, and Turkey, experienced declines in enrollment ranging from 1.7% to 6.2%. 

Rank Place of Origin 2010/11 2011/12 2011/12 % of Total % Change
  WORLD TOTAL 723,277 764,321 100 5.7
1 China 157,558 194,029 25.4 23.1
2 India 103,895 100,270 13.1 -3.5
3 South Korea 73,351 72,295 9.5 -1.4
4 Saudi Arabia 22,704 34,139 4.5 50.4
5 Canada 27,546 26,821 3.5 -2.6
6 Taiwan 24,818 23,250 3 -6.3
7 Japan 21,290 19,966 2.6 -6.2
8 Vietnam 14,888 15,572 2 4.6
9 Mexico 13,713 13,893 1.8 1.3
10 Turkey 12,184 11,973 1.6 -1.7

Vietnam  continues to lead Southeast Asian countries in the number of students in the US, followed by Thailand, Indonesia, Malaysia and Singapore.  In fact, nearly 34% of all students from this region are Vietnamese. 

Southeast Asia 46,020 46,063 0.1
Brunei 66 69 4.5
Cambodia 340 333 -2.1
East Timor 48 40 -16.7
Indonesia 6,942 7,131 2.7
Laos 49 43 -12.2
Malaysia 6,735 6,743 0.1
Myanmar 796 807 1.4
Philippines 3,604 3,194 -11.4
Singapore 4,316 4,505 4.4
Thailand 8,236 7,626 -7.4
Vietnam 14,888 15,572 4.6

Academic Level

The majority of Vietnamese students are undergraduates.  The 2011/12 data reflect reflect a slight decrease in undergraduate enrollment over the previous year. 

  • 72.2% undergraduate
  • 17% graduate students
  • 5.5% other
  • 5.2% OPT (Optional Practical Training)

Field of Study

The breakdown by field of study for Vietnamese students is as follows: 

  •  Business/Management:  39%
  • Other:  10.5%
  • Undeclared:  9.8%
  • Engineering:  9.6%
  • Math/Computer Science:  7.1%
  • Physical/Life Sciences:  6.8%
  • Health Professions:  4.5%
  • Social Sciences:  4.5%
  • Intensive English:  2.9%
  • Humanities:  1.3%
  • Education:  1.1%

High School Completion Programs

Washington state, which ranks 11th nationally in international student enrollment with 20,198, has 1,515 Vietnamese students.  (Vietnam ranks 3rd.)  This means that nearly 10% of all Vietnamese students in the US last year were in Washington state.  Many are enrolled in community colleges and, more specifically, high school completion programs at community colleges that allow students to kill two birds with one stone:  earn a WA high school diploma and an associate degree in two years, assuming they meet the English requirement. 

Note: 

1)  Open Doors data are collected during the fall semester of the previous academic year, meaning they are already a year old when released. 

2)  The above statistics refer to international students enrolled in regionally accredited institutions of higher education.  There are also quite a few Vietnamese students attending high schools, boarding schools, etc.  According to the last available SEVIS General Summary Quarterly Review from March 2012, there were 18,537 Vietnamese students in the US.

Bigger Isn’t Always Better: The Jerry Maguire Approach to US Higher Ed Fairs

31/10/2012

I remember my last US higher education fair with IIE-Vietnam.  (Note:  I served as country director from 2005-09.)  There were a record 92 participating institutions in Ho Chi Minh City (HCMC).  Every square inch of the ballroom and the lobby was packed with tables, reps and attendees.  By all accounts, including number of institutions represented, attendees and cash flow (“business development” is, after all, a high priority for any self-respecting nonprofit, especially one with a pressing need to diversify its funding sources), the fair was a huge success, at least on a quantifiable basis.

It was hectic, invigorating, exhausting and you had the feeling that LOTS of young people were getting LOTS of good information about studying in the USA.  In spite of this, I couldn’t help but think that we had created a monster of sorts.  Bigger isn’t always better, especially for events that are supposed to be about dialogue and meaningful interactions between human beings, in this case representatives of US higher education institutions and Vietnamese students and parents.  Mega-fairs are essentially McFairs, the international student recruitment equivalent of fast food.  Go in, grab materials (and gifts), maybe exchange a few words and you’re on your way.

When I continued the US community college fairs with Capstone Vietnam in 2010 that I had started in 2006 with IIE-Vietnam – in cooperation with the American Association of Community Colleges (AACC) and Judy Irwin, then AACC’s director of international programs and services – I made a conscious decision to focus on quality, service and care over quantity.

Last month, we organized our first ever StudyUSA Higher Education Fairs in Hanoi and HCMC.  We had eight (8) institutions in Hanoi and 12 in HCMC, a good start.  In addition to the main events, attended by hundreds of students, parents and others, the fair series included high school visits in each city, a consular briefing in Hanoi, and social events, along with a country briefing and discussion, and participation in an English speaking club event about US higher education.  Our colleagues were assisted by carefully screened and well-trained student volunteers, who acted as translators and one-time local reps.

They were the kind of fairs that I envisioned: smaller with higher quality and more meaningful interactions than at the McFairs. We have always had an “advising table” (at our community college fairs) but decided to add an “alumni table” for this fair series, so that interested students and parents could take advantage of the opportunity to speak with Vietnamese alumni of US colleges and universities.

In the age of social media and with a proliferation of resources about overseas study, higher education fairs seem quaint but are still worthwhile because they create the conditions for US colleagues and students/parents in Vietnam and other countries to meet face-to-face, learn something about each other and make a connection.

In a market that has become saturated and more competitive than ever, especially in the last six or seven years, these helicopter marketing events remain important but they should by no means be the only form of outreach.  Their success, as measured by post-fair inquiries, applications and admissions, depends upon many factors, including branding, the use of Vietnamese language materials and web content, the passion and dedication of the recruiter, and luck.

Sometimes good things do come in small packages.

MAA

Oops!… They Did It Again

25/10/2012

Last year around this time, I wrote about Jose Maria Vargas University (JMVU), a nationally accredited (NA) school based in Florida, which was permitted to join the Institute of International Education’s (IIE) US higher education fairs in Vietnam.  This in spite of the fact IIE guidelines state that “Only regionally accredited (RA) two-year, four-year and graduate U.S. institutions may be represented at the IIE Fairs.”   This fall the wording was as follows:  For students and parents, this (the fairs) is a great opportunity to:  meet face-to-face with official representatives of regionally accredited U.S. colleges and universities.

Enter Lincoln University 

This year it’s Lincoln University (LU) in CA, a private, non-profit university established in 1926 and whose motto is Learn More, Earn More, Much More!  (This particular LU is not to be confused with other regionally accredited universities of the same name.)  Lincoln is located in downtown Oakland, CA on 401 15th Street next to Oaksterdam Gift Shop, Ferns Hotel and Payday Loans – Checks Cashed.

Lincoln, like JMVU, is also accredited by the Accrediting Council for Independent Colleges and Schools (ACICS).  ACICS accredits such schools as the Bergin University of Canine Studies, where you can earn a degree in Cynology (i.e., the study of dogs), Golden State College of Court Reporting & Captioning, Golf Academy of America, ITT Technical Institute, Kaplan Career Institute, and the Le Cordon Bleu College of Culinary Arts.

Nationally accredited (NA) schools like JMVU and LU like the credibility, honor by association and prestige of being side-by-side with their distant RA cousins .  As anyone who knows US higher education is well aware, there is absolutely no comparison between regional and national accreditation in terms of investment, standards and quality.

Lincoln University in the News

Lincoln University was featured in a March 2011 Chronicle of Higher Education article entitled “Little-Known Colleges Exploit Visa Loopholes to Make Millions Off Foreign Students” from which this section is excerpted:

The Godfather of ‘Work Study’

Zhi Zhang never planned to work at Wal-Mart. But when she first arrived at Lincoln University, in Oakland, Calif., to earn a master’s degree in business administration, she applied for every job she could find. At her first job, running a cash register at a Six Flags gift shop, most of her colleagues were high-school students. When a manager from Wal-Mart called, she jumped at the opportunity to get a reliable full-time job.

Ms. Zhang had earned a bachelor’s degree in telecommunications engineering from Sun Yat-Sen University, ranked as one of the top colleges in China. She says she wanted to study and work in the United States to improve her career prospects when she returned to China, and she chose Lincoln because it was easy to gain admission and close to San Francisco.

Ms. Zhang was unimpressed by Lincoln when she arrived. The college, unlike Tri-Valley, is accredited and holds regular classes. But it is a modest operation, offering a handful of mostly business degrees out of a former bank building in downtown Oakland. Open spaces have been converted to three floors of offices, classrooms, and a student center in the basement.

“To be honest, the first day I saw the campus, I was thinking: Wow, even my primary school is bigger than that,” Ms. Zhang said.

She spent her first months behind a Wal-Mart cash register in utter confusion. Her English was poor, she says, and the customers asked for items that don’t exist in China: spaghetti, cheese, and endless canned food. “Wal-Mart customers are not very patient, actually,” Ms. Zhang says. She remembers wandering down the aisles memorizing the names of obscure tinned meats. But after three months she was promoted to a customer-service manager.

Looking at the News and Events section of the website, LU seems to offer lots of activities for its students, including this recent Pizza- Paint Party – on “Septmeber 28th,2012.”  “Vote for your color and help us have it on the wall.”

My question to you, dear readers, is this:  Is this the kind of institution that IIE wants at its fairs, alongside regionally accredited colleges and universities, including some of best in the country?  Surely, the “literature only” fee of $650 is not worth the possibility of raising the ire of RA representatives and the potential damage to IIE’s reputation.

Last year, I wrote of my hope that Jose Maria Vargas University’s participation in the IIE US higher education fairs was an aberration and not a nasty precedent for future fairs.  LU’s presence at the Hanoi fair leaves me wondering if the hole in the dike widened or someone dropped the ball (again).

Note:  I served as country director of IIE-Vietnam from 2005-09 and, pursuant to IIE’s stated policy – then and now – I don’t recall ever allowing a NA school to participate in any of the Vietnam fairs.  While IIE is a nonprofit with strong US State Department ties (e.g., 60% of its budget last year came from State), its path diverges from that of EducationUSA/State in this fundamental respect:  it does not – on paper at least – permit NA schools to join its higher ed fairs, while EducationUSA works with ALL accredited US colleges and universities.  It’s not only politics that makes for strange bedfellows…

MAA


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