Archive for May 2012

Beyond Education Agents

24/05/2012

An Introduction to Diversifying International Student Recruitment Strategy

I’m looking forward to moderating and contributing to this general session at the NAFSA 2012  Annual Conference & Expo during the last week of May in Houston, Texas (USA).  The session is neither a rejection nor a condemnation of the use of education agents, a sometimes problematic approach to international student recruitment, but rather a recognition that schools that are serious about recruitment need to be proactive and take advantage of opportunities to brand and market themselves, especially in highly competitive markets.  They also need to be open to alternative forms of representation. 

Description:  Agency-based international student recruitment has been a hot topic of discussion in recent years. Panelists present effective and proactive alternatives to the use of education agents, including marketing and promotion campaigns and various types of non-agent-based overseas representation in India, Vietnam, and other highly competitive countries.

The session (GS-126) will take place from 2-3:15 p.m. on Thursday, 31 May 2012 in Room 350 DEF of the George R. Brown Convention Center

For more information, including the names and affiliations of the other presenters, check out the description on this conference website.  I’ve also created a session blog that will be used before and, especially, after the conference.  My fellow panelists, who represent a private sector company working in higher education, a community college and a state university, and I are excited about this opportunity to learn from our colleagues and for them to learn from each other. 

MAA

Nonimmigrant Visas Issued By the US Mission in Vietnam

23/05/2012

In keeping with my recent theme of visas, here’s some information about nonimmigrant visas issued over a 15-year period.  From 1995, the year the US normalized diplomatic relations with Vietnam, to 2010, the US Mission issued a total of 318,335 nonimmigrant visas, including student visas.  The Consulate General in Ho Chi Minh City (HCMC), which opened its doors in 1999, made up for lost time by issuing 235,751 over the next 12 years.  The breakdown is 74% for the Consulate General and 26% for the Embassy. 

Vietnamese Online: 35% & Rising!

23/05/2012

According to the latest Cimigo NetCitizens report, 35% of all Vietnamese are connected to the Internet with robust growth and penetration throughout the country.  This is identical with the statistics released in March 2012 by the Vietnam Internet Network Information Center (VNNIC). 

The report, which is available in English and Vietnamese, shows results of the largest and most comprehensive study on internet usage ever done in Vietnam and sheds light into many areas of internet usage where no well-founded knowledge was available before. It shows who is online, how long, how frequently, what activities do they do, which sites do they visit, how do they think about online shopping and how the internet effects their lives.

Since 2007, Cimigo, an independent team of marketing and brand research specialists, has published studies annually on internet usage. This report covers 12 cities in Vietnam and is based on a representative selection of more than 3,400 internet users.  The report, from which the above images were taken, is a free download on the Cimigo website (after a simple registration). 

The implications of this trend are obvious for those of us who work in education.  Foreign institutions that wish to recruit Vietnamese students must including online marketing and branding as part of their recruitment strategy.

“Institute Accused of Falsely Reporting How It Spent State Dept. Funds Settles Lawsuit for $1-Million”

18/05/2012

Now that’s a headline you don’t see very often in The Chronicle of Higher Education, the weekly bible of the US higher education community.  This is not just any run-of-the-mill institute but the Institute of International Education (IIE), one of “the world’s largest and most experienced international education and training organizations,” according to its website.   

This 16 April 2012 story, which IIE successfully managed to keep out of the media until an enterprising CHE reporter caught wind of it, is about fraud and mismanagement.  The Institute, which receives 66% of its funding from US government sources, including the State Department (i.e., think Fulbright), guards its reputation in pitbull fashion, lest it run the risk of losing part a piece of the US government fiscal pie on which it relies so heavily and/or alienating its donors.

The whistleblower was punished, while one of her superiors, who did nothing, ends up working in the president’s office, as one reader pointed out.  I’m afraid that my former employer behaved very badly in this case.  Kudos to my former colleague, Rachel Goldberg, one of the plaintiffs, along with “United States,” for her courage in pursing this matter at great cost to herself. 

Why do I include this in An International Educator in Vietnam?  Because it involved the Vietnam Student Fulbright Program, among other reasons.  Specifically, three of the “Defendant’s False Claims Schemes” (VII.) in the AMENDED COMPLAINT AND DEMAND FOR JURY TRIAL (PDF) were as follows: 

16.  In connection with IIE’s contract or contracts with the Department of State, IIE submitted to the Department of State, and Goldberg was asked in effect to prepare quota sheets purportedly containing dollar items of direct costs, i.e., tuition and fees, to fund students’ grants, when in fact these items improperly included amounts that IIE used for “supplemental benefits” (e.g., books and computers) that were not provided for as direct costs.

17.  The quota sheets were submitted to the Department of State in connection with initial requests for funds and as periodic budget reports.  At all relevant times, the quota sheets were submitted annually and the government funds were transmitted to IIE on a quarterly basis.

18.  IIE’s contract with the Department of State for the Vietnam foreign student program did not allow for supplemental benefits to be included in direct costs. 

Disclosure:  I served as IIE-Vietnam country director from 2005-09. 

MAA

By Ian Wilhelm

The Institute of International Education has paid $1-million to the U.S. government to settle a lawsuit that accused the nonprofit organization of falsely reporting how it spent State Department funds over eight years. The investigation involved a whistle-blower within the institute, who said she first raised concerns about financial procedures to her superiors and had received unfair treatment as a result.
 
The lawsuit was filed by Preet Bharara, U.S. attorney for the southern district of New York, and was settled in June 2011. The settlement went largely unnoticed at the time but began circulating among international educators last week. While alleging violations of the False Claims Act, the suit does not accuse institute staff members of pocketing federal dollars for personal gain but instead paints a portrait of improper accounting practices that allowed the institute to squeeze every dollar from the grants it received.
 
The complaint says the organization inaccurately reported labor costs while managing various international scholarships under the State Department’s Fulbright Program. Instead of keeping records on how much time employees actually spent working on Fulbright grants, the complaint says the institute told its employees to fraudulently charge their time based on predetermined percentages. It also says the organization shifted funds between grant programs so it could use up all available money. (The government required that leftover funds be returned.)
 
“Over an eight-year period, the program’s administrator did not comply with grant requirements and repeatedly made false claims for payment,” Mr. Bharara said in a statement shortly after the settlement was reached. According to his office, the institute did not change its practices until it discovered it was under investigation in 2008.
 
The institute is a major player in international education, organizing educational training programs for universities, overseeing scholarship programs, and providing emergency funds to help scholars in dangerous parts of the world. According to its 2011 annual report, it had 600 staff members in 17 offices worldwide and a budget of $326-million, 66 percent of which came from the federal government.
 
The institute released a brief statement Friday in response to an interview request by The Chronicle.
 
“We worked closely with the Justice Department to understand and address the time-recording practices in question—and we have implemented effective remedial measures to prevent recurrence,” the statement said. The institute also said independent accountants had reported that the value of the actual work it performed exceeded what the government paid, and that the government has confirmed that the nonprofit remains fully qualified to continue receiving federal grants.
 
The State Department declined to comment.
 
The investigation was prompted by a complaint first filed in 2007 by Rachel Goldberg, an employee of the nonprofit international-education institute at the time. Ms. Goldberg, who was part of the foreign-students division, says she complained to her supervisor and others in 2003 that the institute was improperly including so-called supplemental benefits, which include books and computers, in accounting for funds meant to pay for Fulbright students’ tuition and fees. In addition, the complaint says the institute used funds meant for seminars and enrichment grants for supplementary benefits instead.
 
Saying her protests were rebuffed, Ms. Goldberg sent an e-mail message to the State Department about the problems. As a result, the agency stopped providing funds for supplemental benefits.
 
Mary E. Kirk, who at the time was the institute’s vice president for student exchanges, told Ms. Goldberg “that she should not have sent the e-mail and should have left the matter to her superiors at IIE,” according to the complaint. What’s more, Ms. Goldberg said she had “been ostracized, her staff had been reduced, and she has incurred unwarranted negative performance evaluations.”
 
As part of the settlement and as a reward for her exposing the accounting practices, the government gave Ms. Goldberg $170,000, which was taken out of the $1-million paid to the government by the institute.
 
According to her lawyer, Timothy J. McInnis, she no longer works for the institute. Ms. Kirk is now senior counselor for academic exchanges in the office of the president. Aside from the statement about the settlement, the institute declined to comment further on the complaints against it.

Third Time’s The Charm

15/05/2012

Photo courtesy of Tuoi Tre News.

This is the third in a trilogy of posts on Vietnam’s ranking in different categories, including adjusted refusal rates for B (tourist/business) visas, Vietnam-US immigration trends and patterns and, last but not least, overseas remittances.  Why overseas remittances?  Because they relate (directly) to emigration and (indirectly) to education. 

An Overview

According to an April 2012 World Bank update entitled Remittance flows in 2011 – an update (PDF download), officially recorded remittance flows to developing countries are estimated to have reached $372 billion in 2011, an increase of 12.1 percent over 2010.  They are expected to grow at 7-8% annually to reach $467 billion by 2014. 

 Emigration & Remittances

As with any country, emigration is a mixed bag in terms of gains and losses. On the plus side, overseas Vietnamese return to Vietnam as tourists (a total of 6 million international visitors in 2011) and businesspeople, and contribute in various ways, including through investment and remittances.

In 2011, remittances reached $9 billion, which surpassed the previous year’s record by $1 billion. (This is 2.4% of total remittance flows to developing countries.)  Vietnam ranks 9th among all developing countries and 2ndin Southeast Asia – after the Philippines. 

The volume of overseas remittances to Vietnam comprised just 4.2% of the total gross domestic product (GDP) in 1999, but reached 7.8% in 2002, 7.7% in 2010 and 7.5% in 2011.  (Remittances to Vietnam in 1991 were $135 million.)  Most of the money sent back to Vietnam is used for investment in real estate; the rest is for bank deposits and the purchase of durable goods.  Presumably, a large chunk is also invested in education.

Source: World Bank

More than 4 million Vietnamese people are now living in 103 countries around the world, 80% of them in developed countries such as the United States or in Europe, according to a recent International Organization for Migration (IOM) update.  More than 500,000 Vietnamese are currently working in more than 40 countries and territories in occupations ranging from low to highly skilled, with more than 80,000 Vietnamese leaving each year to work abroad, according to the Ministry of Labour, Invalids and Social Affairs (MOLISA).

MAA

Vietnam is a “Top Ten” Country in Another Category

08/05/2012

As promised, this is a follow-up to my 23 April post entitled Adjusted Refusal Rate – B Visas Only (Fiscal Year 2011).  Vietnam ranks 8th among all “sending countries” (i.e., places of origin) with over 18,500 young people studying at all levels of the US educational system according to the latest US Department of Homeland Security update.  It ranks 7th in another (unlikely) category:  immigration

Here’s another reason why the consular officers in the US Consulate General in Ho Chi Minh City (HCMC) are so busy.  From 2002-2011 304,860 Vietnamese emigrated to the US.  (That’s more than the population of Dalat in Lâm Đồng Province in the Central Highlands.)  According to the 2002-2011 list  (Excel) of Persons Obtaining Legal Permanent Resident Status by Region and Country of Birth, Vietnam ranked 7th in 2011.  Most are from the South and have relatives in the US, those who had some sort of connection with the former South Vietnam and who left Vietnam in several waves of emigration. 

Mexico:  143,446 (9th in # of students in the US)
China:  87,016 (1st in# of students)
India:  69,013 (3rd in # of students)
Philippines:  57,011
Dominican Republic:  46,109
Cuba:  36,452
Vietnam:  34,157  (8th)
South Korea:  22,824 (2nd in # of students)
Colombia:  22,635
Iraq:  21,133

Implications for Student Visa Issuances 

This of course explains why it is difficult to obtain a visa because many young people do in fact attempt to use the F-1 as a means of emigrating rather than filing a petition for an immigrant visa, sitting back and waiting (very patiently) for the bureaucratic wheels to turn.  HCMC is the largest K-1/Fiancé(e) visa post in the world.  Those who fail in their attempt to obtain a K-1 visa will often apply for a F-1 (student) visa.  It’s also a high fraud post, incuding bank documents, academic transcripts and diplomas, a booming business in Vietnam.

As those of you in the biz know, applicants must meet the requirements of the holy trinity of US immigration law:  1) be bona fide students; 2) have the ability to pay; and 3) have the intent to return to Vietnam.  How does the consular officer determine this ia few minutes?  Questions, documents, training (e.g, ability to “read” the applicant), experience and intuition.  If the answer is “NO,” as it often is, the applicant learns about section 214(b) of the Immigration and Nationality Act (INA), which states that

Every alien shall be presumed to be an immigrant until he establishes to the satisfaction of the consular officer, at the time of application for admission, that he is entitled to a nonimmigrant status…

Fall 2012 StudyUSA Higher Education Fairs in Vietnam

06/05/2012

Capstone Vietnam, of which I’m managing director, is organizing two StudyUSA Higher Education Fairs on 21 and 23 September 2012 in Hanoi and Ho Chi Minh City (HCMC), respectively.

The StudyUSA Higher Education Fairs will differ from other US higher education fair series offered in Vietnam in the following ways:

  • Smaller (i.e., fewer institutional participants, higher quality interactions)
  • Less expensive
  • Logistical support (e.g., domestic travel and/or hotel reservations)
  • Networking event with prescreened education agents
  • Cost of trained student volunteer interpreters included in fee
  • Designed for four-year schools, English programs, and graduate/professional programs (Community colleges are encouraged to participate in Capstone’s StudyUSA Community College Fairs from 1-7 October in Haiphong, Hanoi, Danang, and HCMC.
  • Free custom market analysis upon request (i.e., an assessment of your institution’s strengths and weaknesses vis-à-vis Vietnam student recruitment, plus recommendations, where applicable)
  • Regionally accredited colleges and universities only

The series will also feature high school visits and a consular briefing.

Follow this link for more information and online registration.

MAA

The Economic Impact of Vietnamese Students on the US

04/05/2012

Everyone in the (international education) business can recite by rote the long litany of tangible and intrinsic benefits that accrue from having large numbers of international students study in the US or any country for that matter.  It’s clear, however, that economic impact is becoming increasingly important in the moribund economic climate in higher education and elsewhere in American society. 

In 2010/11, the US hosted a record 723,277 international students, which amounts to 21% of all international students, according to UNESCO.  These students contributed $20.2 billion ($20,232,000,000) to the nation’s economy.  “Education is one of our most valuable exports,” said Francisco Sánchez, under secretary of commerce for international trade, who led an education trade mission last year to Vietnam and Indonesia.  There is a need, perhaps now more than ever, for more international students and all of the contributions, including financial, that they make to US society.  And there is considerable untapped potential.    

The total economic impact of the nearly 15,000 Vietnamese students in 2010/11 was $416 million using information (PDF download) from NAFSA:  Association of International Educators.  This is an extraordinary sum for a country at Vietnam’s stage of development with a GDP of just over $120 billion in 2011.  (In case you’re counting, the estimated amount spent on study in the USA by Vietnamese families last year equaled .35% of the nation’s GDP.) 

Since the above Open Doors statistics include only regionally accredited institutions of higher education and exclude other Vietnamese enrollments (e.g., nationally accredited schools, private boarding schools, most of which are in the 40-50k per year range per year), the total economic impact is considerably higher. 

MAA


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